Posted on Apr 22, 2009 - 01:03 AM

Nicholas Arnold, the principal of pre-eminent visual merchandising consultancy, VMS Retail Solutions (a Relativity Communications client), is now writing for Inside Retailing. His first feature is an insightful analysis of how retailers can use “brand theatre” in their window displays.

You can read it here:
http://www.insideretailing.com.au/Default.aspx?tabid=53&articleType=ArticleView&articleId=5159&h=Designing-store-windows-which-wowYou can find out more about Nicholas’s company here: http://www.vmsretail.net

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