Relativity Communications Livery
Posted on Jul 15, 2008 - 12:57 PM
With the launch of our new business, Relativity Communications we have developed a set of corporate livery to support sales and marketing. This is a good example of how we could develop a suite of items for our clients as well.
The Graphic and Conceptual Design was developed in-house and produced as part of our ongoing business development.
The concept behind the Relativity Communications logo is the idea of two quotes in the classic type of Yin-Yang symbol, representing communication as well as complimentary and relative aspects of communications and technology in the business. It also highlights the business name Relativity Communications. In this way the quotes are like a break out box that you might find in a magazine article but not explicit or corny.
We chose a darkish red because we wanted to have strong colour to stand out against white and so we could make the menu areas and links of our site very clear. This has given us a pallette for our communications that includes red, black, white and grey which provides a definite statement of professionalism against the flavour of the symbol.
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