People

Samantha Tannous MPRIA, Director of Public Relations

Samantha Tannous has held senior Public Relations positions for the past five years and in 2008 has established a new consultancy, Relativity Communications with Virgil Reality.

Prior to launching Relativity Communications, Samantha headed up the Sydney office of sparkimpact, a leading public relations firm across Melbourne and Sydney and part of the Mitchell Communication Group.

Also at Mitchells, Samantha ran Drive Communications which specialised in corporate and business-to-business communications. She has created successful PR campaigns for clients across the media, advertising and creative industries, including ad agency BWM, Mitchell Communication Group, TorchMedia and Claude Neon and global brands Visible Results, Haymarket Publishing and production company @radical.media, as well as in categories including finance, food service, training & development, health and property.

Samantha trained as a journalist and for ten years worked across both consumer and business media, including four years as Editor of AdNews, Australia's leading advertising trade magazine.

She has a BA in philosophy and English Literature and a Graduate Diploma in Editing & Publishing.

She is a volunteer board member of SSO Media.